Treffa Onboarding

UX & UI

Feb-March 2024 (6 Weeks)

May 2025 - June 2025

Brief

Design an onboarding experience for users to understand the three main uses of the app, concurrently to the app and branding being created

Role & Skills

UX & UI design

UX Research , UX & UI Design, Rebrand, Prototyping

UX & UI design

Intern

UX Research , UX & UI Design, Rebrand, Prototyping

Team

Catherine Huynh

Catherine Huynh, Cindy Te, Irina Nelecpcu, Amy Cai

Catherine Huynh

Final Screens

Iterations

Before the brand identity

The team had working icons and logo, but little direction to the vision of the screens. We considered the idea of having a "mascot" character to lead users through the experience

Live in the app store

Conclusion

Flexibility

Being part of this startup required me to stay adaptable, as many aspects of the product were constantly evolving. While the app was still in development and technical issues were being resolved, I was tasked with designing the onboarding experience. Because the branding, color palette, and overall concept were shifting throughout the process, I learned to stay flexible in my creative approach. At the same time, I focused on defining the core functionality of the app and communicating it effectively. My main priority became identifying the app’s primary use, crafting compelling copy, and designing a foundational experience that could remain stable as other elements continued to change.

More Projects

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Empowered by passion. Guided by the internal spark

huynh.catherine8@gmail.com

Empowered by passion.

Guided by the internal spark

Empowered by passion. Guided by the internal spark