Treffa Onboarding
UX & UI
Brief
Design an onboarding experience for users to understand the three main uses of the app, concurrently to the app and branding being created
Role & Skills
Team
Final Screens
Iterations
Before the brand identity
The team had working icons and logo, but little direction to the vision of the screens. We considered the idea of having a "mascot" character to lead users through the experience
Live in the app store
Conclusion
Flexibility
Being part of this startup required me to stay adaptable, as many aspects of the product were constantly evolving. While the app was still in development and technical issues were being resolved, I was tasked with designing the onboarding experience. Because the branding, color palette, and overall concept were shifting throughout the process, I learned to stay flexible in my creative approach. At the same time, I focused on defining the core functionality of the app and communicating it effectively. My main priority became identifying the app’s primary use, crafting compelling copy, and designing a foundational experience that could remain stable as other elements continued to change.