Final website design
User Journey
This user journey tracks the experience of a user when they first become aware of Casa Sheila, to engaging in the organization activities through the website, then sharing their experience with others or returning again on the site to attend more events
Website Diagram
The breakdown of each tab on the website and the contents that make up the tab, with a focus on educating and engaging users on the organization's mission
Applying the Designs
Taking the organization's original logo, we created a style guide leaning on the green of the Mexican flag, we built the first draft of the website
User Research
After completing our initial website drafts, we conducted user research with potential donors and supporters of the organization. Using methods such as usability testing, interviews, click tracking, and the fly-on-the-wall technique, we assessed the effectiveness of our design and identified opportunities to improve the user experience
User Feedback
Throughout the project, we conducted research that helped ground us back to the core values and purpose of the organization, which was connecting humans and animals together so that change could happen in the community. The insights from participants allowed us to bring life and personality into our brand and site to better connect with potential donors, volunteers, and adopters through the design and copy write
“More dog pictures, this just looks like a bunch of humans standing.”
“Too professional... Lost the ‘soul’ feeling”
“The original site used power words.”
Ex. “Moments of hope”
